Will The Bookstore Experience Live On?

Books Entertainment


I’m hoping the day never arrives when I don’t have access to a brick-and-mortar bookstore where I live. A few months ago my wife handed me the phone — on the other line was my father-in-law who lives in a different town. His first words were “Jim, I have some bad news. The bookstore closed.” What he was talking about was the last remaining bookstore in his little city, a place that I always tried to pay a visit when we were there. Shut down. Gone. Not coming back.

We have a lot of bookstores in Atlanta — big chains and small indies. I love them all. And while I do buy books online, both print and ebooks, I manage to sneak into my nearest B&N on New-Book-Tuesday every week, on the prowl either for something I know has been released or looking for something new and interesting. I frequent the science fiction section as well as the science/technology section. I also tend to loop through the YA section, often getting side-tracked by a book cover spotted on the nearby DIY shelves. Finally, I wrap up my visit with a walk by the magazine stands. My wife has never failed to notice a consistent expense every Tuesday when she logs in for some online banking. Books are my cigarettes, I guess. And I’m making no apologies.

But with every visit, I look around at the 100% empty music section (that makes up at least 1/10 of the floor space of my B&N). I notice the large number of folks with books and magazines stacked up on their tables in the coffee shop (for reading and most likely not purchasing). I take note of the substantial amount of over-priced toys (LEGO, science experiments, games) that always seem to be in the same place, week to week. And I always laugh at the same two $400 remote control drone kits that have sat up near the register now for I believe well over two years.  My bookstore seems to be fighting a losing battle. It’s trying to be Walmart when it should be selling two things — books and magazines (okay, and maybe newspapers and journals, but you get the point). I think of all that inventory sitting on shelves, not moving, and I worry.

I worry about losing that bookstore experience. Walking down the aisles. Looking at the covers and spines and shaking my head that I’ll never have enough time to read everything I want to read. Downstairs I circle the New Arrivals section full of new hardback books, looking for a new author or a sequel I didn’t know was due out. Then it’s on to the New Paperbacks rack where every paperback novel has its cover exposed, enticing visitors to make an impulsive buy… and usually succeeding in my case.

If bookstores go away, so does the browsing experience. Let’s face it — browsing for books in a bookstore is 100% different than looking for books online. I shop at and B&, but when I shop there I typically already know what I want. I use the Search bar and enter an author’s name, a subject matter, or a title. I do like Amazon’s “More Titles to Consider” feature because it takes my buying and browsing habits and makes suggestions… but it’s just not the same as walking and looking and stopping when you see an interesting cover image or title name. It’s all too easy to pull a book off the shelf, read the back cover or the inside description and decide if I’m interested… but online book browsing is too cold. It lacks something.

What online bookstores need to do is offer a way to simulate the brick-and-mortar bookstore experience. While book thumbnails and prices are fine when I’m ready to buy, what I’d really like to do is this:

1. Visit (or B&
2. Click on a big “Visit Amazon Virtual Bookstore” button.
3. View the top-down map of the Amazon Bookstore, complete with New Arrivals table, magazine racks, and all the other sections that are familiar to bookstore visitors.
4. Tap a section (let’s go with Science Fiction).
5. On screen, I see a long set of bookshelves that extend into the distance (but not forever).
6. On-screen buttons (or maybe just gestures on a tablet) allow me to “walk” forward or backward, and as I “walk” I see the spines of most books mixed in with the covers of other books, just as you’d see on a set of real shelves.
7. Moving the mouse pointer over a book (spine or cover) causes that book to enlarge on screen. I can rotate it around, looking at the cover and reading any back cover copy.
8. A double-tap opens the book to let me scan the first 10-50 pages/1-3 chapters.
9. A single-tap puts it back on the shelf.
10. Swiping the book to the far right (where there’s an icon of a cash register) lets me check out. Or in’s case, maybe swipe it up to the top to the big “1-Click” button for immediate purchase.

The whole experience could be recreated — browsing magazine racks should be visual, with everything sitting in its place and ready to be “picked up” and examined. A virtual New Arrivals section would recreate that useful table that’s always front and center when you enter the B&N, giving you access to all the new releases for that week or month.

Maybe it would work… maybe it wouldn’t. Maybe there’s a better way. But as it stands right now… browsing for new books on or B& isn’t fun… it doesn’t offer that feeling of stumbling upon something new and interesting and completely unexpected. It’s definitely not fast — in the time I click on a book icon, scroll down to read the description, and then click the Back button to pick up where I left off, I could have browsed 5-10 titles using a virtual shelf tool. I want the online book browsing experience to mimic the in-person experience as much as possible. Leave the old system in place if you like, but let me break out and experience a virtual bookstore.

I don’t know what’s going to happen in the world of bookstores. I think we’ll always have them, but it may reach a point where print books are more of a novelty like vinyl records. Digital is easy, it’s cheap, and book publishers seems to want to continue down that road for any number of reasons. If I’m going to eventually be forced to give up my printed books in lieu of digital, at least make it easier for me to find what I want. The old system worked — browsing by walking. If and B& and other online book sellers can find a way to recreate that bookstore browsing experience with a web browser, I have a strong feeling they’ll find digital purchases increasing as book lovers will still be able to experience that moment of discovery that only comes from walking down the aisles, head tilted, and examining all that unread potential.

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9 thoughts on “Will The Bookstore Experience Live On?

  1. I used to work in a B&N, I was in the music department about 5 years ago. I’d agree with you on all of your points. The problem here was greed and over-expansion. Instead of being happy with being booksellers, they’ve decided to make these cathedral-like stores that are unsustainable in the new economy, so they have to dilute their product (Books) with other junk (toys, board games, etc).

    1. It does make me wonder how much profit B&N might show if they chose a simpler business plan — smaller buildings (almost like the old Waldenbooks stores), no coffee shop, no toy section, no music section… books, magazines, newspapers, journals, and maybe greeting cards.

      Get rid of kids toys (no more Thomas the Train or Chuggington merchandise unless it’s books), get rid of science kits, get rid of games (although I love boardgames, the last place I’ll buy one is at B&N at full price), get rid of the bobble head and iPhone cases, should I keep going?

      If any B&N execs are listening out there, RETURN TO YOUR ROOTS!

      1. I suppose the natural flip-side of this thought process is that there’s a reason those book shops (similar to B Dalton that used to be in malls) closed up shop.

        I love being able to go into a B&N, get a cup of coffee and sit for an hour or whatever. If I like what I’ve found, I’ll buy it. If not, oh well, an hour spent reading is NEVER wasted!

        I love this conversation though, I’m a sucker for real books, even though I absolutely LOVE the Kindle app on my iPad.

  2. We love book stores although we tend to browse at Barnes and Noble and buy at Half Price Books because B&N is a better browsing shop and Half Price Books has better prices and we are on a tight budget. We buy most of our children’s books used. We really wanted a large library of materials for our girls to be able to select from and we couldn’t afford to buy new books to fill it although we do splurge from time to time.

  3. My family and I love books, but we rarely ever go to bookstores. Yet we visit one of our state’s public libraries at least once (often twice) a week.

    I’ll take a local library over a bookstore any day. There is so much more in terms of variety (and activity) at a library than a bookstore. And our current library is part of a unified state library system (a-maz-ing) so there isn’t a single book that we have wanted that the library was not able to deliver to us using the in-state system.

    If you’re worried about missing the browsing experience, visit your local library. It has far more to offer than a bookstore, and the library is not going anywhere. If anything, libraries will only continue to thrive. Libraries have learned to adapt. Most bookstores have not.

    1. I take my sons to the library and let them go crazy… but for me, the library is most often a flat experience. What I wish to read is always checked out as well as on-hold for months on end. The digital selection is extremely disappointing, too.

  4. Nice Orwell reference 🙂 I can’t really relate to the B&N experience – in the UK our bookstores are mostly still about books – but can relate to the sense of almost personal bereavement when a local bookshop closes. The owner of my local (about 100 square feet, no toys or coffee, but always had stock that I had never seen anywhere else, including online) recently announced he was closing to move with his girlfriend to Canada. Canada?! Doesn’t he understand that my need to buy interesting and original books outweighs his personal life? Can’t he commute?! What to do now…

  5. Great article James, and you are totally right that the in-person browsing experience is a totally different, and more fulfilling experience. It would be an awful thing if a chain like Barnes & Noble went away (even though you are correct at pointing out the toys and other products that are really just taking up space), and it is even more awful that we’ve lost some great independent book shops. The worst thing about all this – the closing of physical stores to be “replaced” by amazon or other online shopping – is the loss of the physical and personal interaction. Going to the book store (and in the past the record store) and taking in the sights and sounds. Having clerks that care (because usually at bookstores you get people who love books working there) recommend a book to you and having a conversation about it. Picking up the book or CD physically – looking at the art the way the person who created it wanted you to see it (and not as a thumbnail image online). Flipping through the pages. I can’t tell you how many times the writer of this post has either been approached by strangers in a book store asking me advice about a book or author because I’ve been looking at an author or genre that they are interested in, or have approached people because they are looking at a book that I love (or an album). All these times have resulted in fun, educational conversations where strangers were able to look each other in the eye and share a passion. That will all be gone too, and that is frightening also

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