As you may imagine, we receive a lot of requests to promote things–websites, videos, books, gadgets, games, apps–and lately that includes crowdfunding projects. If you’re trying to get our attention about your project, here are a few guidelines to keep in mind.
1. First, be familiar with our site. We’re a family site, written by parents for parents. Sure, not everything we cover is kid-friendly, but we do steer away from things that are wildly inappropriate.
2. Writing up an article takes time. We don’t cut-and-paste press releases. So if you’re looking for coverage of a crowdfunding campaign, you should contact us as early as possible–ideally, well before you launch. Writing to us in your last week because you’re at 50% of your campaign and really need a boost is probably too little too late.
3. Our preference is to cover things that we’ve actually gotten to experience. Whether you’re making a gadget or an album or a movie or a game, we’re more likely to write about it (and our readers are more likely to be interested) if you give us a chance to try it out for ourselves. Loan us a prototype or see if one of us lives close enough for a hands-on demo. Get in touch early enough to make these arrangements, and our review will be that much more effective.
4. It would be nice (but not required) if you pledged to send us a sample of the finished product if the campaign is successful. We’re helping to promote your product with our time and effort; knowing in advance that we’ll get a review copy later would be a nice gesture.
5. We can’t guarantee that we will write up your campaign, even if you do follow these guidelines. Sometimes we’re just not interested, or we tried it and didn’t like it. And sometimes there’s just not enough time. We’re all parents and most of us have day jobs, and writing for GeekDad is something we do on the side. Because of the sheer volume of requests we get, we just can’t cover everything.
6. Finally: if we can’t write about your crowdfunding campaign, consider getting in touch with us when your product is completed and available. We still do traditional reviews as well, and maybe we’d love to write up your game/gadget/book once it’s been released.
These aren’t hard and fast rules, but they’ll make it easier for us to continue writing about your cool projects. Send us your pitch at email@example.com, and if it gets our attention, we’ll be in touch. In your pitch, please give us the elevator pitch–enough to give us a sense of the project, but not so much information that we have to wade through it. And, of course, if you have a website link, include it in the email!
Thanks, and happy crowdfunding!
Update: I forgot to mention that we cover projects in a number of different ways. We have a curated page on Kickstarter where we highlight a few of our favorite projects. We write short pointer posts (and roundups of several projects), and we do in-depth reviews. Which type of coverage you get depends on the nature of your project, how much time we have, and where we feel it fits best.