Boom! 3.1 Phillip Lim for Target

Photos © Target 2013, used with permission.
Photos © Target 2013, used with permission.

September 15 marks the arrival of Phillip Lim’s highly anticipated collection for Target, and I cannot wait to get my hands on some of these pieces.

The collection has more than 100 items priced from $19.99 to $299.99, including clothes for men and women, plus accessories. But the coolest thing about Lim’s collection is the comics-inspired BOOM print, which appears on a sweatshirt, a sweater dress, and a scarf. It’s a budget version of his super popular Roy Lichtenstein/comics pieces from his regular line.

Photos © Target 2013, used with permission.
Photos © Target 2013, used with permission.

Lim’s designs are urban and cool, but with enough of a wink that you could totally picture yourself walking down the street in them, pretending to be a character straight out of a spy novel or noir film.

Photos © Target 2013, used with permission.
Photos © Target 2013, used with permission.

I mean, a bright blue trench?!

Photos © Target 2013, used with permission.
Photos © Target 2013, used with permission.

Target has wanted to collaborate with Lim for years. When asked why he finally decided to team up with everyone’s favorite big box store, Lim said, “One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire – one that is cool and chic, but still very accessible.”

Photos © Target 2013, used with permission.
Photos © Target 2013, used with permission.

He hits all the fabulous, geek chic marks here. I so want to put some of these on my holiday wishlist, but with all the buzz this collection is getting they will not last that long. CNBC even put out a strategy guide to help consumers get some of these pieces.

Make sure you get to Target early or log on to the website ASAP to score some pieces before they’re gone! Follow the hashtag #philliplimfortarget for updates. I am doing my warm-up stretches now so I can elbow fellow suburbanites out of the way for this bag:

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Photos © Target 2013, used with permission.

It. Is. On.

 

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Jackie Reeve is a Core Contributor and former Senior Editor at GeekMom. She's a librarian, a writer, and a quilt designer. She's wife to an Englishman and mom to a little geek girl, and she blogs about life and crafts at The Orange Room. Jackie's obsessed with cardigans and thinks Die Hard is the best Christmas movie there is.