Looks like Harry Potter author J.K. Rowling isn’t ready to let the magic die.
According to the Guardian, Rowling is getting ready to unveil a new website called Pottermore. Its arrival is being heralded by a little ARG-like flurry of activity: a Secret Street View challenge involving 10 Potter fansites; a Twitter account, and a YouTube page. The latter looks like a standard page, but apparently contains some magical (or perhaps Flash-based?) enhancements, which makes it interactive.
While fans are still hopeful, the Guardian quotes Rowling’s PR company Stonehill Salt as saying that the new project is not a new book.
“All we can say is that Pottermore is the name of JK Rowling’s new project. It will be announced soon, and it is not a new book,” said a spokesperson.
Guess we’ll just have to wait and see. But we Potter fans are good at waiting…