This post is directed at all those folks who read GeekDad and GeekMom via RSS feed readers and services like Feedly. If you don’t know what that means, read this, and if it piques your interest, check out Feedly.
A little over a year ago, we said this:
We have to make a change to our RSS feeds. Ever since we moved away from Wired, we’ve run full posts in our RSS feeds, so people could read them completely in their feed reader apps. The problem for us, from a business angle, is that anytime you read a post via RSS, it doesn’t count in our Analytics, meaning we don’t have an accurate count on how many reads certain posts are getting, which is vital in blogging. We also can’t serve any ads (I know, not the worst thing for you, but it’s what keeps us afloat).
So, we’ve made the decision to restrict the RSS feed to excerpts from the posts, starting Monday. There are actually a lot of people who prefer this format anyway. But what it means is that, if you’re interested in a GeekDad story from its title, featured image, and excerpts, you’ll just have to click though to read it as a whole on GeekDad.com. In most feed readers, this is a simple process, and won’t cause you any more effort. For us, it means we get accurate data, and have the opportunity to connect with you more directly.
We’ve reviewed the analytics for the last year, and we’ve realized it really didn’t help anything. In fact, it may have hurt us in one or two areas. So, starting today, we’ve going back to delivering full posts in our RSS feeds. Hopefully this will mean you’ll read more GeekDad and GeekMom stories, and either click through to the site, or click out to the interesting places we’re showing you. Either way, we hope you enjoy getting all our content delivered in what’s still a great way to read the internet. Enjoy!