Target Pulls a George Lucas With “Star Wars” Shirt Edit

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What's wrong with this picture? Source: Target.com
What’s wrong with this picture?
Source: Target.com

Check out that neat Star Wars shirt on clearance at Target! Wow, what a savings, right? Except… wait, that’s not how we remember it.

Would Starwars.com lie to me?
Would Starwars.com lie to me?

There we go! What’s with the addition of the Stormtroopers? And more importantly, what’s with the swapping in of Luke? Keep in mind that at this point in the movie, Luke doesn’t exist. Swapping out Leia doesn’t make the unfunny joke funnier, so why do it? What’s the reason beyond erasing a woman from a shirt?

That said, in defense of whoever made the call, my friend’s 5-year-old saw the image and said “I want that shirt.”

When asked “Would you wear it if that were Leia instead of Luke?”, he responded with a sheepish grin and a “no.”

This is from a pretty feminist little guy, too. No issue watching “girl shows” or playing with “girl toys.”

Still, it’s an almost jarring edit of a classic scene. Just weird to see. At time of publication Target did not respond to a request for more information, so we cannot guess at the motivations. But in a world where Captain America replaces the Black Widow in a Lego play set, it’s a bit troublesome.

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