Jorgen Eghammer

IKEA Introduces the Bookbook

Geek Culture

IKEA announces an amazing new device that requires no charging, uses a simple touch interface, and never experiences lag even while rapidly scrolling through high-res images:

Okay, yes, it’s just a promo for the 2015 IKEA catalog, but it’s pretty funny.

All of the touted “features” of the bookbook are reasons that I still love reading paper books, though I’ve been trying out a Kobo e-reader since this spring. I wonder what the next iteration of information delivery will bring us? Will we see throwback ads referring to Kindles and iPads?

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