Something very strange is happening in the cinemas around the world. Whilst in our reality we constantly hear about equal opportunities, gender equality and the removal of the glass ceiling; the female role models we see on the big screen seem to be turning a blind eye to it all and living in a world of pink Cosmopolitans and Jimmy Choos.
Please don’t get me wrong, I am just as partial to a nice handbag or a manicure as the next woman, but looking around at the media landscape, I can’t help but feel somewhat scared. My eight year old niece is surrounded by a marketing machine fuelled by Hannah Montana and High School Musical and I worry about how that will impact her future decisions. We are living in a world where celebrities are there often for celebrity’s sake, famous simply for being famous. Out shopping in my local city I see pre-schoolers wearing t-shirts bearing the slogan “Future WAG” and I am concerned that this is what some parent’s aspirations are for their daughters, to be nothing more than the eye-candy on the arm of a successful man.