Coming Attractions – Can Trailers Work For Books Too?

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Recently I’ve been noticing more and more book trailers popping up not only on individual library websites and the blogosphere, but they are creeping into mainstream television as well. (Although not as often as they should be.)

Why not? In this day and age where media is being used to hawk just about every product out there, why not the lovely printed word?

Now I’m not talking the “Read my latest book,” short commercials as done by the prolific James Paterson, but honest to goodness trailers that showcase the highlights of a book or that give a little teaser into what gems are hidden amongst the pages. Not to say that reading is taking any big hits as of late. In fact library usage, book store sales and ebook downloads have been increasing at a very steady rate over the past several years.

In my opinion, book trailers would reach those who believe “Why read the book when I can see the movie?” Give them a little taste of multimedia sensationalism and then reel them in with the magic that only their own imagination can produce. Who knows, maybe in a few years libraries will become the newest hotspot on a Tuesday night when the latest blockbuster book gets released.

As for some of my favorite book trailers out there now….enjoy the following. (A little skewed on the children’s and teen’s fiction side of things.)

Press Here by Herve Tullet

Love, Stargirl by Jerry Spinelli

Wintergirls by Laurie Halse Anderson

Where’s Walrus by Stephen Savage

Mockingjay by Suzanne Collins

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