Some day, somebody in Australia will write the definitive story about The Wiggles. The children’s music supergroup has juggled personnel over the years, undergone more than its fair share of turmoil and controversy, lost a major American television contract (with Disney), yet still perseveres as one of the most well-known kids’ acts of the 21st century. Their latest CD, Super Wiggles, shows they are still a force to be reckoned with.
After four decades of music, filmed segments, and international touring, the Wiggles have become adept at bending their material to “market tastes.” It’s not disingenuous to say the band has become completely woke, with a rap break on “Is There a Superhero Around?” a perfunctory song about safety (“Put Your Life Vest On”), and tunes that celebrate diversity (“Super Ballet Man” and “Sing Together”):
Some people like to kick a ball
Some people like to play with dolls
Other people like to go shopping
Everyone together, let’s all sing
For a concept album aimed at very young children, Super Wiggles can declare victory for delivering on its stated promise. The collection introduces the group to new listeners, as well as revving up their existing fan base. There’s also a new Fruit Salad TV YouTube series featuring even more newer faces. The Wiggles keep movin’ on (with their updated Big Red Car) and that’s just super.
Here is the video for the band’s song, “Sunflower Power”: