Hot Wheels is more than just awesome little cars. Recently, the brand has made headway into the digital space on several fronts.
The latest effort is in the massively popular Drive Ahead! mobile app (available for iOS and Android). The app is basically a one-on-one gladiator car battle featuring all kinds of vehicles. Imagine a cross between a monster truck rally, a demolition derby, and Excitebike and you’ve got a good idea.
A new, permanent feature of the app is Hot Wheels Wednesdays, a weekly event introducing collectible Hot Wheels cars into the Drive Ahead! arena. During Hot Wheels Wednesday, players fight for the chance to win exclusive Hot Wheels die-cast cars. In conjunction with Hot Wheels Wednesday, players will also find a fresh new Nemesis arena available every month!
This month, your garage is under attack . . . GORILLA ATTACK! Jump in your favorite car, fight the gorilla, and get Hot Wheels rewards! Win all five cars and keep this month’s Gorilla Attack arena!
- Time Attaxi: a crazy fast ride!
- Aeropod: SWAT car with backup in the trunk!
- Street Wiener: Powered by Thruster Force!
- Hot Wheels High: Huge bus with great defense!
- Backdrafter: A bit on the slow side, but heavy!
Hot Wheels is also making physical playsets of each of these monthly arenas, and we’ve got a Downtown Power Plant Blast playset (and a Track Stars pack of 5 cars) to give away to one lucky Hot Wheels and GeekDad fan. Simply enter using the fields below. Contest available to residents of the USA only. Winner will be chosen at random. Good luck!