This post was sponsored by the Ad Council, NRFC, and DreamWorks Animation.
The saying goes that any guy can be a father, but it takes someone special to be a dad. We fathers have come a long way: 86% of dads spend more time with their children today than their own fathers did with them.
Still, according to a national survey conducted by the Ad Council, a majority of dads (7 out of 10) also reported that they could use tips on how to be a better parent. Studies have shown that children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior, and avoid high-risk behaviors such as drug use, truancy, and criminal activity compared to children who have uninvolved fathers.
In partnership with the U.S. government’s National Responsible Fatherhood Clearinghouse, which runs the website fatherhood.gov, DreamWorks Animation has created several PSAs encouraging fathers to take the time to be dads to their kids. Even people who are already good dads could use the occasional reminder that they’re not just doing the right thing for their kids, but also being a good member of society. Here’s one of the PSAs, made in conjunction with the hit film Kung-Fu Panda 3: