Dads across the country are cleaning. Most families say that the fathers in their homes do an equal amount (or more) of the cleaning. The question comes to mind: “Why are dads cleaning more than they used to?” In my experience, it comes down to evolved cultural roles, and tools which make cleaning easier. Mothers as the bread-winner and stay-at-home dads change who is responsible for any given task. Tools like vacuum cleaners, spray nozzle bottles, and microfiber cloths make cleaning on one’s knees a thing of the past. To up the ante, Swiffer has launched a campaign for cleaning dads.
Swiffer is celebrating dads and their growing role inside the home. Their campaign shows dads who are not just helping to clean; it focuses on the growing phenomenon of dads being the driving force for a clean home. Their surveys have yielded some amazing results.
• Americans say that dads today are pitching in with chores nearly 2x more than their dads did growing up.
• Half of dads today say they do the majority of the cleaning in their home.
• Ninety-eight percent of dads agree that having a clean home makes them happy.
Swiffer sent me a Wet Jet kit, and it felt like Christmas–but for Spring Cleaning! The unit was easy to assemble. Of course, I followed the directions, but I found many of them unnecessary because it was so easy. The handle is a collapsible rod, which snaps into the base. The bottle of cleaner slips easily into the base with a satisfying snick. The only thing I missed was the batteries. The unit did not come with batteries, but needed 4 AAs. The special Swiffer pad was easy to put on, as it’s connected with a soft hook and loop fastener.
I set out on a cleaning adventure. I swept the floors in advance, and then whipped out my new Wet Jet. With the push of a button, the cleaning solution sprayed out. “Jet” is a great description. The solution sprays wide, and far. I cleaned our wood floors easily enough. A couple of spots didn’t come up, so I switched to the Mr. Clean Eraser pad, and voila! No more spots.
The Wet Jet is a great product, and one I’m glad is in my home. It will fit in with my routine, and doesn’t require tons of cleaning solution, which is a big bonus in my eyes, because I hate buying proprietary solutions too often. Biggest pro: no bending over to clean spots. Biggest con: batteries. Totally worth the tradeoff.
Check out the Swiffer campaign video below.
Buy the Wet Jet on Amazon.