Dadvertising Spotlight: Cheerios’ #HowtoDad Commercial

Here at GeekDad we love pointing out examples of good dadvertising, and here’s another one. Less sentimental than the Extra Gum ad and with an attitude more reminiscent of Toyota’s “Swagger Wagon,” this recent ad from Cheerios puts dads front and center:

Sure, not all of us are that dad. My oldest daughter is only 10 and she wavers between thinking I’m the coolest guy in the world and completely clueless. But I love that this commercial is about setting the bar high—here’s how dads can be awesome—rather than giving us yet another example of how little dads can do on their own.

Sadly, with peanut allergies at my house, we probably won’t be having Peanut Butter Cheerios anytime soon.

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Jonathan H. Liu is a stay-at-home dad in Portland, Oregon, who loves to read, is always up for a board game, and has a bit of a Kickstarter habit.