The Lego Group have unveiled plans for a new visitor centre and museum to be built in their hometown of Billund in Denmark, and I bet you can guess what it might look like! Check out the video below to see how the architects BIG (Bjarke Ingels Group) have taken their inspiration for the building from the bricks that made the company what it is today.
Kjeld Kirk Kristiansen, the big Lego boss, explains:
“The Lego House will show the past, present and future of the Lego idea and I am certain it will be a fantastic place, where Lego fans of all ages and their families and friends will get a wide range of unique Lego experiences. It is our belief that Lego play fosters innovative thinking, and the Lego House gives us an opportunity to make it very tangible what Lego play offers and how it stimulates children’s creativity and learning.”
Do you think he mentions Lego enough in that quote? 😉
The 7,600 square meter building is expected to be finished by 2016 and will feature exhibition areas, a café, a Lego store (of course) and the whole of the central courtyard will be a public space. Read the whole of Lego’s press release to get the full lowdown on this cool looking building.