A little bit of genius. Give the kids something fun to do while dealing with the results of disaster, famine, or other threatening situations where normal life is disrupted.
Every year, millions of boxes are shipped to developing countries by organizations like UNICEF, where food and medical supplies are needed. Rather than these boxes going straight into the kindling pile, what if they were designed so that they went to kids first, delivered as toys after being emptied of their supplies? That’s what designers Milad Mohajeri and Ali Haji were pondering when they came up with this simple design that would make deliveries of vitals all the more exciting.