Lego Build With Chrome Wins the Internet

Screen Capture of Build with Chrome

It’s time for Google’s I/O developer conference, and that means it’s time for lots of really fun, really cool announcements. If you’ve got kids or just really like Lego, you’ll love this – that pretty much includes everyone, right? Use your Chrome browser to navigate to Build with Chrome and start grabbing a piece of virtual Australia or New Zealand. The rest of the globe will still have to wait.

Once you log in, you can start building on your virtual property with virtual Lego bricks. You can publish, but that’s something you want to do when you’re finished. Once published, you can’t delete your creation, and you consent to letting Lego and Google use it for promotional purposes. Advertise away, Lego. This is just cool.

You can claim any chunk nobody else has claimed, but hurry because it’s first come, first served.

I got assigned a chunk of ocean, and the property next to mine was under construction about two seconds after I started. If it’s all full by the time you log in, you can still explore the virtual buildings others have made. There’s a moderation system in place to keep out the griefers, so theoretically it should be safe for work and kids.

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Marziah Karch has written books on topics like Android and LEGO robotics. She is also writes for About.com for money and GlitterSquid for fun. She lives in Portland, Oregon and still works a day job. Because she apparently has free time on top of all that, she is also a doctoral candidate researching the information behavior of independent game designers.