It’s a pretty uniform feeling among geeks with daughters: We want to raise strong, smart, independent girls who can stand above stereotypes.
So when I’m faced with marketing geared toward girls, I feel a mixture of emotions. Part of me is excited to see something cute and girly, and part of me is outraged at the stereotypes. Sometimes I feel feminists need to stand down so we can allow a little pink into our lives, and sometimes I am that feminist.
When I see Computer Science being marketed towards girls, I am especially torn. Being the only female programmer on my team (over and over, across my academic and professional career), I wouldn’t mind seeing more women in Computer Science. I chose this field accepting the men-to-women ratio as it was and it doesn’t bother me in the least, but a little variety couldn’t hurt either. Go CS girls, go!
On the flip side, there’s a fine line between encouraging females into Computer Science and making girls feel they are a demographic that needs special handling and treatment. Sometimes I just want to yell: Look at me, I’m a girl and I can read boy posters just fine! Oh, this computer is not pink and yet I will touch it! I appreciate the extra help and the special attention, but I can do computing and I can do it myself, thankyouverymuch.