I love parodies. I grew up listening to Weird Al, and every year, I help my kids write and perform a song (using the music of a popular song) for their father’s birthday. There’s just something great about that art form, the idea of constraining yourself to a particular framework and singing about something completely different. It is, and should be appreciated as, a form of poetry. And into this world of poets enters EA Sports and the NFL athletes who are helping to promote Madden 17 (available in stores now for multiple gaming platforms).
In case you haven’t seen them, here are the videos:
One of the difficulties in writing parodies is matching the stress patterns present in the existing song, while preserving the proper stress patterns of the words themselves so they sound natural. Singing birth-DAY instead of BIRTH-day sounds awkward, and will always trip up the singer (especially if he’s five). So you’ve got to pay attention to that. In this latest video, starting at the 40 second mark, notice the phrase “I can’t stop my end zone dancing moves” and how it not only matches the original lyrics (“I can’t feel my face when I’m with you”) and matches how you would naturally speak that sentence (assuming you would be inclined to speak such a line). Leading up to it, some of the words are awkwardly stressed (the word “the” at the 36-second mark is emphasized in the sentence “just as soon as THE ball is thrown”). I may have used the word “that” instead, since it more naturally gets stressed, but it’s certainly a forgivable choice. Overall, I’d give it an A.
Before that,
This one is pure gold. Although I listened to it several times to try to critique the stress patterns and other aspects of the writing, the awesomeness made me not care to judge it more closely. With all the various outfits that Von Miller wore, his dance moves (that showed both skills and a self-deprecating tribute to the immensely talented performers of the New Zealand-based ReQuest Dance Crew in the original video), his great voice, and just how fun it all seemed to be, what’s not to love? A definite A+.
And, in case you missed it, this wondrous ad campaign kicked off with
I won’t say Rob Gronkowski can’t sing, but maybe his voice is dissimilar enough to Jon Bon Jovi’s that it stuck out as being a bit ill-suited for this song. But honestly, that’s part of what makes this such a great video. We’ve enjoyed this video in our own home since it was released in November, totally loving his long locks, the outfit, the wind, and the lyrics (what’s not to love about “Running the routes, and making the plays and stuff/and stuff”).
The theme and message in all these is the same—add me to your roster as you build your own team, which is apparently a feature of Madden 17. So of course, since I’m not a marketing expert, I decided to go to the source (Jess English, Global Campaign Lead at EA Sports), and she was gracious enough to answer a few questions for me.
And far be it for me to disagree with an expert, but I’d bet these catchy videos appeal not only to NFL fans and gamers, but also to non-fans who may be looking for a gift for someone in their life who they think might be inclined to play these games. Sure, the holidays are over, but there are always birthdays.
And as Ms. English pointed out in the interview, the idea of parody lyrics replacing original lyrics is certainly one of the signs of a great parody. When the new lyrics fit so masterfully as to supplant the originals, you know you’ve hit all the right notes.
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