Introducing the Lego Store Flatiron District in New York City

All photos by Jackie Reeve.
All photos by Jackie Reeve.

New York is no stranger to Lego stores or Lego culture, but today a brand-new flagship storefront is opening on 5th Avenue. This will be the 76th Lego store in the United States, and it is impressive.

Last week I took a tour of the construction site while everyone involved was working to get the store ready for today’s soft opening. Construction on the store began in June, and the signature Lego sculptures were just being installed the morning I was there. The brick art was built by Lego Master Builders in the Czech Republic and shipped to New York as 38 pallets. The shipment just arrived last Monday.

Brick sculptures are one of the best things about the Lego shopping experience, and this store has some great New York-themed art. The Statue of Liberty arm stands eight feet tall, with minifigures at the base and in the torch. It took four union guys to lift and piece together that arm.

Lego Flatiron Liberty Arm
All photos by Jackie Reeve.

It’s a great photo op in the store.

Lego Flatiron torch closeup
All photos by Jackie Reeve.

The front windows feature the coolest New York culture- and street art-inspired brick murals. During my tour the mosaics were not yet installed in the windows, so I had to wiggle into a tight space to see them.

Lego Flatiron mosaic 1
All photos by Jackie Reeve.

I adore the mosaics. A life-size Brickley the Dragon Lego sculpture weaves around the shop’s walls as well.

The shop will feature the first ever Lego Lounge, a space with oversized couches, books, and charging stations so families can stay and play. At the heart of the lounge is a Lego replica of the entire Flatiron neighborhood, including the Lego store itself, for kids to build and play with. The lounge also includes a Duplo building area for toddlers and preschoolers.

A selection of almost 500 Lego sets and Lego-inspired items will be available for sale, which is insane when I think of the inventory at other Lego stores I’ve seen. Lego Store Flatiron District will be hosting a Monthly Mini Model Build for kids ages six to fourteen on the first Tuesday of every month. Kids can learn to build a new mini model each month and then take it home for free.

The store’s soft opening is today, but there will be a very cool grand opening celebration in Madison Square Park (just across the street from the store) throughout Columbus Day Weekend. Visitors can help Lego Master Builders with a 20-foot-tall, full Lego brick version of the Statue of Liberty and get a certificate for participating. It’s totally free, and the whole family is welcome. The celebration hours are Friday, October 10th from 4pm-6pm, and Saturday, October 11th through Monday, October 13th, 11am-6pm.

The store itself will have a different grand opening special for each day of the weekend.

Friday: Free Collectible LEGO T-Shirt with a $50 purchase
Saturday: Free Limited-Edition LEGO Store Set with a $75 purchase
Sunday: Free Exclusive LEGO Minifigure Set with a $50 purchase
Monday: Free mini Statue of Liberty Set with a $35 purchase

Lego Flatiron mosaic 2
All photos by Jackie Reeve.

If you’re in New York City this fall, the new Lego flagship is definitely worth checking out. If you’re in town before Columbus Day Weekend, you might get ahead of the almost-guaranteed crowds, too.

Jackie Reeve is a Core Contributor and former Senior Editor at GeekMom. She's a librarian, a writer, and a quilt designer. She's wife to an Englishman and mom to a little geek girl, and she blogs about life and crafts at The Orange Room. Jackie's obsessed with cardigans and thinks Die Hard is the best Christmas movie there is.