Cisco Says GeekDads Are Awesome

Actually, they use the term “geek dads” but we know what they mean. The team at Cisco/Linksys put out a fun press release and infographic in support of their home networking products today, and we couldn’t pass up saying something about it, mostly because it talks almost specifically about everyone who writes for and reads this blog (though we think they need to include the geek moms as well).

A “geek dad” is a father who is enthusiastic about technology and knowledgeable about the latest innovations. The Confessions of a Geek Dad survey* conducted in December by Answers Research, found that 71 percent of geek dads say they spend more time doing activities with their kids than their fathers did with them. Today’s geek dads have a wide variety of interests, including being music lovers (82 percent), outdoor enthusiasts (65 percent), all-around fix-it guys (79 percent), gaming fanatics (78 percent) and sports buffs (77 percent). In fact, 70 percent of geek dads say their kids think they are cool because they’re a tech geek. And when called a “tech geek” by their kids, 87 percent say that makes them feel proud or humored. Also, most geek dads (69 percent) say they’re cooler than other dads, attributing their coolness factor to creating a home where their kids’ friends love hanging out (75 percent).

It’s very satisfying to see a major player like Cisco/Linksys paying attention to our little demographic, and we’re looking forwards to talking to them about how cool a line of Firefly-branded home networking products would be. Well, to us, anyways…

You can see the full infographic here! (PDF)