Why Do Geek Moms Like Pinterest?

We love our social media here at GeekMom, Twitter to G+, Facebook to Erly.

Lately we’ve been talking about Pinterest, the virtual pinboard that lets you create, organize, and share what you find online. Because it’s a visually-oriented site, it attracts us using something other social media sites haven’t done nearly as well: images. While online we tend to be seekers. We look for information, distraction, connection, and inspiration. Pinterest lets us find (and revel in) all these things through compelling images.

But what’s noted but little understood is that the primary users of Pinterest, at least so far, tend to be women. A regular look at the Everything front page indicates that these users aren’t necessarily on Pinterest primarily to share consumer recommendations, although there are plenty of tempting pins for fashion and home décor products. They’re using it to share inspiration for ways to live; with more humor and less angst, with beauty found in an evocative landscape, with clever ideas for raising kids or making gifts or building a garden shed. This in itself makes Pinterest seem like a blessed relief from the endless marketing found online.

[How do Geek Moms use Pinterest? Read the rest of Laura Grace Weldon’s post on GeekMom to find out!]