Friday morning my Greg-Mortenson-Controversy post went live on GeekMom. As per usual, I tweeted and Facebooked this news to my potential readership — which, in my mind, consists of eight friends from college, one amazingly hip and precocious sixteen-year-old, and a bunch of people who would actually prefer to hear how Kari Byron is doing.
My marketing responsibilities behind me for the day, I then moved on to checking my email. I scan my inbox and immediately open an email from a familiar-sounding Larry Abramson — an email that references a developing National Public Radio story about Greg Mortenson and ends with the beautiful, beautiful words “Can you let me know how to reach you by phone?” printed above a tiny, tasteful NPR logo.