Target Mocks Your Homemade Costume

Geek Culture Hacking the Holidays

You may have seen this ad for Target, in which a mother dresses her child in a homemade Iron Man costume. Slate had an excellent take-down of the ad, which basically says that making costumes is a terrible idea and your kids will suffer for it.

Aside from the fact that there are some costumes you just can’t buy, Target has just ticked off the entire Maker movement in just fifteen seconds.

Maybe they forgot that Tony Stark’s suit was homemade, too. And his first one didn’t turn out so great, either.

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