Lately, we have been toying with the idea of doing away with Twitter for business purposes. Not that we tweet hardcore sales info; typically we tweet about community involvement, tips, and news. However, the stats on our tweets have gone to numbers in the tens.
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If you could do it all again, and pick any college degree to pursue, what would it be? Has life experience changed your answer in the past few decades?
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Last week I complained about the Similac ad that pulled a bait-and-switch on dads: “Hey, we’re all parents here! … And by parents, we mean moms.” But there were a couple of dad-centric ads this year during the Super Bowl, and for once dads weren’t portrayed as bumbling idiots. (Baby steps!)
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Well, here’s another example of bad dadvertising, this time from Similac, makers of baby formula. It seems great at first, but the aftertaste is terrible.
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Learn how to write better copy with this book full of useful, well-tested lessons.
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Here at GeekDad we love pointing out examples of good dadvertising, and here’s another one.
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This Extra gum origami commercial first hit the airwaves almost a year ago. There are three versions of it (15 seconds, 30 seconds, and 60 seconds), and as nice as the 15-second version is, the full 60-second version is really quite wonderful.
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If brands want to connect with modern dads, they need to stop portraying us as morons who can’t change a diaper or do the dishes. Two companies are taking a refreshing lead in this change-of-perspective.
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As an advertising professional by day, one of the things that I geek out on is commercials.
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The latest video in Dove’s Real Beauty campaign isn’t about beauty at any size. It’s about how much beauty you see in yourself–and how much a complete stranger sees in you. They asked women to describe themselves and for strangers to describe them after first meeting, then had an artist draw sketches based on each description. The video shows the process and the outcome.
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By now hopefully you’re aware we’ve stepped out on our own, and out from under corporate patronage. While that’s bringing us a great deal of freedom, it’s also ended our steady funding and eliminated the SEO we had on over 14,000 previously-pubished posts. As such, the GeekDad team is working hard behind the scenes to replace what we’ve lost, and we need your help.
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